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People
need a recruiting plan that works. We’ve
heard so much about what we need to do that most of us have motivational
indigestion. Now, we just need somebody to tell us how to do it.
When
you visit with your prospects after they’ve listened
to the MoneyTape, they’re ready now for you to tell
them about a plan
that cannot fail. When you tell them about the
MoneySystem, you’ll have a distinct recruiting
edge because you have a simple, easy-to-execute plan
that really works—day in and day out.
The MoneySystem
is another word for “Split-Second Recruiting.”
It’s a procedure based on “the law of large
numbers” and the unassailable truth that in any
sampling of the population, there are a certain
percentage of people who are “wired,” right now, to
say “yes” to your opportunity. When you “expose”
people to the idea of changing their vocational
direction—by giving them a MoneyTape—they have been put on notice that there is another
money-earning choice available to them—and they are
willing to hear about it.
It
doesn’t matter whether they are eager or skeptical
when you’re telling them your story—you just want
“listeners.” Most
people are skeptical—or they would have already joined
something.
Remember:
telling your story is the easy
part. Anybody who can read can relate information about
your company. The hard
part is getting enough people to listen
to you tell your story. That’s why the MoneyTape
is so valuable to you. It loosens up—and then blows
out—the network marketing wax out of your prospect’s
ears so you can walk in and tell your story for a few
minutes.
Then,
just let the chips fall—because you’re just on the
lookout for whoever’s thirsty enough to pay the same
kind of prices you are for financial freedom. Don’t
forget: it’s always easier to give birth than it is to
raise the dead.
They
may call you—or you may call them. No difference. Just
like a joke has a “set-up” and a “pay-off,” your
MoneyTape is
the “set-up” and you “telling your story” is the
“pay-off.” People vary in their preferences about
how and when to tell their company’s story about
products, timing, pay, etc., but here’s the basic
idea: Ask your prospect in a day or so if you can tell
her “another story about money” she might like even
better.
I’m
a big advocate of telling people things in what I
believe is the correct sequence.
Foundation, walls, roof. The MoneyTape
sets up and answers the “why” questions. Then,
your explanation of the MoneySystem,
as summarized on this sheet, addresses the issue of
“how.” It gives your prospect hope and an
understanding that he can actually do
what it takes to be successful in your business. Then, it’s time to “tell your story” about company, industry,
timing, products, pay, etc.
You
may find it helpful to keep this sheet with you, bearing
in mind that you should also communicate to your
prospect that you are following along on a sheet that she
will also receive. This communicates transferability and
immediate duplication. Remember, one of your primary
goals is to communicate immediately
how “anybody,” not just you,
can do your business.
So,
when somebody asks you, “What’s the MoneySystem?”,
here’s what you can say: “The MoneySystem
is a powerful way for you to earn more money than you
can spend. I’ll be explaining all about our company in
due time, but that
information won’t mean as much to you until you
understand first that there’s a plan
that cannot fail. So, here’s how that MoneySystem
works.”:
“I’m
going to help you build a financial army—so if you
get sick you’re not out of a job and if you don’t
make a sale someday you’re not unemployed. This army
of men and women is going to be made up of people just
like us—people who want a chance to be financially
free and do some things we never thought would be
possible. And we’re
going to start building this army today—because
that’s how fast we can get started. Whether
we’re part-time, or full-time, it won’t matter.
Here’s what we’ll be doing:
#1. Large Numbers Of People
We’ll be giving the MoneyTape
to large numbers of people, so we can “expose” them
to the cliff they’re driving over and see who wants to
stop and make a turn before it’s too late. We know
that in any sample of people, a certain percentage of
them are ready, right now, to say “yes” to our
opportunity. Giving the MoneyTape to large numbers of people lets us find out fast who wants
to “hear our story” later—and it allows us to talk
only to those people who want to talk to us. That way we
never bother anybody and everybody stays friends.
It’s
all part of our “system” where we all do things in a
transferable and duplicable way. Nobody has to reinvent
the wheel and it doesn’t depend on anybody’s special
talent to be successful. Because everything’s down on
tape or in print, nobody has to be a walking
encyclopedia before he can start being successful.
#2. Small Amounts Of Time
Nobody has to give any lengthy speeches to people who aren’t
interested. “Split-Second” Recruiting means we can
say something like this, “You strike me as a person
who understands success—and there’s a special
pay-off on this MoneyTape
for people just like you. Here’s my card. If you hear
anything you like, give me a call.”
Speed,
speed, speed and more speed. All we’re doing is just
moving our high-powered Geiger counter around the beach
finding out where the Rolex watches are buried. The
reason we’re looking for other people who want
opportunity is because there’s a financial reward for
helping other people be successful too.
#3. The Right Kind Of People
People who have some kind of a “gap” between where they
are—and where they want to go. Either financial or
freedom. People who love their dreams more than they do
their excuses. It’s easier to give birth than it is to
raise the dead. Because we’ll have so many people to
talk to, we’ll never have to try to convince people
against their will that they should get involved with
us. They either have a need or they don’t. We just
keep our eyes and ears open, distribute MoneyTapes
and find out who wants to hear our story.
#4. The Right Kind Of Information
The right kind of information is the kind of stuff that’s on
their MoneyTape
that pounds on people’s emotional hot buttons so they
can picture the predicament they’re in. There’s no
need to rush up to anybody with information about what
company we’re with until they can sense whether they
have a need or
not. So, the
MoneyTape stops people in their tracks emotionally
and lets you talk to people who have had the wax blown
out of their ears.
#5. The Right Sequence
You can’t rush up to a prospect talking right off the bat
about “network marketing” because, chances are, all
you’re doing is reinforcing some negative feelings
she’s accumulated through the years about that
subject. You know that things are different in the
network marketing industry than they used to be—but
your prospect doesn’t. By the time you start telling
him what you’re so excited about, you’ve already
been knocked off in the network marketing ditch, because
you can’t overcome objections fast enough to avoid the
stiff-arm. So, let the MoneyTape
do the work for
you while you’re off at the movies—instead of off in
the ditch. The MoneyTape
speaks about things in such a way where your
prospect won’t turn it off like he would you.
#6. The Right Way To
Approach Your Prospect
We have to make our message palatable to our prospects.
That’s why the MoneySystem
emphasizes making positive statements about our
prospects based on personal observation or what we’ve
heard from others. “You strike me as a person who
“understands success” (is “good with people”, is
“competitive,” has a lot of “leadership
qualities,” etc.). This MoneyTape
has a special reward for people like you—I’d like
you to have a copy. Here’s my card. I’ll call you
sometime and see how you liked it.” Magic. No
stiff-arms, no sweat and no baloney. Your prospect just
thinks you’re a keen judge of talent and she can’t
wait to hear what you’ve just given her.
#7. Train Those Who Say “Yes” To Do The Same Thing
The
name of the game in network marketing is
“cookie-cutter” duplication and speed.
Nobody has to go to networking school to start being
successful. And you don’t have to be a walking
encyclopedia about how much information you can
recite—or how many facts you can remember. This is not
a quiz show—this is high-speed transfer of information
about how average people can work a system that
emphasizes simplicity, repetition and “want-to.”
That’s why people with big hearts and a lot of desire
run financial circles around their former bosses. The MoneySystem
is not about individual talent—it’s about team play
and the willingness to do simple things like what
we’re talking about here—and, then, just not
quitting until you’ve achieved whatever level of
financial freedom you want. Some people want $500 a
month—some want 7 figures a month. You’re your own
boss and you take orders only from yourself.
“Confidence
comes from competence. The more you learn about how to
work this MoneySystem,
the better you’re going to like it and the more
effective you’re going to be.
“Special
business cards, $20 MoneyNotes & Lapel Pins have
been designed to start conversations with your prospects
and put you at an immediate recruiting advantage.
Special training CD's like “Split-Second”
Recruiting (60 min), “Split-Second” Success (35 min) and
“Split-Second” Conversations (35 min) are available
to help you use the MoneyTape
most effectively and build your business—fast.
“I’ve
given you this information in the order I have because
it’s in your best interest to know, first, “why”
you would want to consider a business like this and,
second, how predictable
it is to build that business because of the MoneySystem
that drives it.
“People
are all around us begging for the opportunity we’ve
got. And, because
we have a well-thought-through plan to contact them in
large numbers, in small amounts of time, giving the
right kind of person—the right information—in the
right sequence—in a manner that’s acceptable to our
prospect—and training those who say “yes” how to
do the same thing—then, we have a plan that cannot
fail!”
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